WHAT IS SEO? I HAVE HEARD MANY THINGS ABOUT SEO, BUT I WANT TO KNOW HOW IT WORKS AND IF IT IS WORTH IT FOR MY COMPANY?
Most likely, if you are reading this article, it is because you have heard about the benefits of SEO for your business and want to know more about how it works. If you have a company and want to increase your visibility online, generate more traffic to your website and have more conversions or sales, implement an SEO strategy is essential.
If you are thinking of implementing an SEO strategy for your website, you have many doubts. In this article we are going to answer some of the most common questions about SEO:
WHAT IS SEO?
Let’s start from the basics. SEO means Search Engine Optimization and it is the process of obtaining traffic from the web search results pages in a free and organic way (apart from your outlay for the SEO service of course). All major search engines such as Google and Bing have search result pages, where web pages and other content such as videos are displayed and classified according to what the search engine considers most relevant to users.
Unlike paid ads, also known as SEM, SEO is free and in the long term it has results of greater value and relevance for your website.
For many it may seem like magic, but the correct implementation of SEO can make all the difference between the success or failure of your strategy. It is worth mentioning that like any other digital strategy, to see the desired results, it is a matter of specific objectives, perseverance and patience.
WHAT DEPENDS ON THE SUCCESS OF AN SEO STRATEGY?
Achieving an effective SEO strategy is the result of a set of various efforts and tactics. Once you have defined your buyer people, in other words, your potential customers, it is essential to establish objectives based on that audience. What do you want your audience to do on your website? Either fill out a form, download content, etc. What is the best way to reach your audience? Without a clear list of objectives, you could end up spending a lot of work and time without getting the desired results.
It is also very important that at the keyword research stage you decide which words you should or should not include to identify your business. You can use tools like Google Keyword Planner or SEMrush to verify the keywords you want to associate with your website.
Once you have identified your keywords, the next step is to include those keywords in SEO On-Page. This is important to help search engines understand what your website is about. This means including those keywords in meta descriptions, headings, URLs, image names and other elements.
It is also important to make sure that the search engines can crawl your website and find all the content. For this, you must verify that your site has good internal links without broken links, friendly navigation, unique content and a good page load time.
Keyword research is also useful to help you optimize your content. It is important to create content on web pages using keywords so that search engines are very clear about what each page is about.
HOW LONG DOES SEO TAKE IN GIVING RESULTS?
The million dollar question. This is something everyone wants to know, but the reality is that there is no single answer. If you think you can get positive results instantly, you’re wrong. According to Maile Ohye, developer of Google, in most cases, an SEO strategy requires between four months and a year for its correct implementation and to see the expected results.
“AN SEO STRATEGY REQUIRES BETWEEN 4 MONTHS AND ONE YEAR TO SEE THE RESULTS”
WHAT STEPS SHOULD I TAKE BEFORE IMPLEMENTING AN SEO STRATEGY?
If you are thinking about using an SEO expert or a web positioning company to help you with your strategy, it is important to hold a meeting to ensure that the person is really interested in your business and has previous experience. Some questions you can ask are:
- What makes your company, content and / or service unique?
- How does your business earn money and how can the search help?
- What other channels are you using?
- Who are your competitors and what do they do well?
The most likely thing is for the SEO expert to perform a technical and search audit of your website. An audit may include the following:
- Identify the problem (internal links, tracking, URL parameters, server connectivity and response codes)
- Provide the suggested improvement
- An estimate of the investment of time and money necessary to implement the strategy
- The impact or estimated results of the strategy
Any questions? let us know.